At the beginning this year, on January 1st, we sat down at a local breakfast joint with planners, pens, and expectant hearts. As we out our hash browns and drank our coffee, we set goals that we wanted to accomplish this year. We broke up our goals into different categories: faith, marriage, finances, and business. For each category, we made at least three or four goals. So far, we have done well at achieving most of our goals. Because we want to be as transparent as possible with our clients, we would like to share some of the goals that we made for Katie Jaynes Photography and update you on the progress of those goals.
Book At Least Two Weddings
One of our goals, when we started this year, was to be more involved in wedding photography. This has always been an area of interest for Katie and she wanted to be more intentional about seeking out to do more photography for weddings. Until this point, our strategy for booking weddings has been to hope for the best, but this year we decided to take a dedicated approach to marketing ourselves as wedding/engagement/couple photographers because that's where we feel we can best love, serve, and help people during a stressful, exciting, and wonderful time in their lives. We decided to set a small goal of booking two weddings during 2017.
UPDATE: Complete! We are very thankful to have booked four weddings so far this year and are still taking bookings for 2018!
Online presence is one of the most important factors when you're looking to reach new clients and keep in touch with previous customers, but there is a lot of competition.
Because of the work that Mitchel does (online marketing), it can be a hassle at the end of the day to schedule and write a post, but we wanted to make it a priority to have consistent content posted on our blog, Facebook, and Instagram. Whether information for our potential clients or previews of our work for current clients, we want people to easily access info and photos!
UPDATE: We've made huge progress on this and done much better at having regular content on our blog and Facebook. There are some weeks where we do better than others, but overall there has been a vast improvement.
Become more Personable with Clients
This was more of a "Katie goal" – and speaking as the second shooter, I'm going to leave my (Mitchel's) opinions out of this. While most of our clients probably would never realize it, Katie can sometimes be shy when meeting new people. One of her number one goals in our photography business is to make clients feel comfortable and for them to be able to be themselves during photo sessions. But even more than being comfortable, Katie's goal is to form a friendship and for our clients to feel that they can come to us for needs that they might have or even just to hang out! It is Katie's heart's desire to love and serve people well through the avenue of photography.
UPDATE: Katie has done a fantastic job at becoming a more personable photographer, while making her clients feel natural and comfortable as she clicks away behind the camera. This is the most rewarding part of our job and she has done a great job of meeting this goal!